Vision To become the leading provider of frozen and ready-to-serve dimsum in Indonesia, recognized for quality, innovative flavors, and ease of serving. Mission To Serve High-Quality Dimsum: Using premium raw materials and hygienic production processes to produce dimsum with authentic flavors and perfect textures. Flavor Innovation: Continuously developing unique and appealing dimsum flavor variants, catering to diverse market tastes, both traditional and modern dimsum. Accessibility and Serving Convenience: Offering dimsum in convenient frozen forms for easy storage and serving at any time, while expanding distribution reach through various sales channels. Building a Strong Brand: Creating a positive and easily recognizable brand image as the top choice for dimsum among families and food enthusiasts. Customer Satisfaction: Providing the best service and ensuring a pleasant customer experience from start to finish. Sales Target The sales target for dim sum can vary depending on the scale of the business, production capacity, and marketing strategy. Here is an example of a sales target for a one-year period: Unit Sales: Achieve an average sales of 5,000 units of dim sum per month in the first year, with a gradual increase to 8,000 units per month by the end of the year. Sales Revenue: Achieve an average sales revenue of Rp 75,000,000 per month in the first year, with a projected increase to Rp 120,000,000 per month by the end of the year. (Assuming an average price of Rp 15,000 per unit) Market Reach Increase: Open 2-3 new sales channels (e.g., online stores on marketplaces, partnerships with cafes/restaurants, or participation in culinary events). Increase the number of resellers/agents to at least 10-15 active agents in various regions. Customer Retention: Achieve a repeat purchase rate from customers of at least 40% each month. Brand Introduction: Increasing brand awareness of dimsum through promotions on social media, collaboration with influencers, and digital marketing campaigns.